Why do we say "I need to appeal to THOSE (not THEM) who have purchasing power.
Thanks
Lynne
those vs them
Moderator: Joe
Re: those vs them
In formal contexts, we can use that and those as substitutes meaning ‘the one(s)’
Ex: The most important information is that given at the beginning of the manual. (that substitutes for the information)
The methods employed are those familiar to researchers. (more formal than The methods employed are the ones familiar to researchers.)
Hence your sentence may rewrited:
I need to appeal to "the one" who have purchasing power.
Sometimes we can use "THOSE" as a substitute for persons, animals or things:
Ex: There are sports facilities for guests. Those interested in golf can enjoy our eighteen-hole course.
(http://dictionary.cambridge.org/grammar ... hese-those)
Ex: The most important information is that given at the beginning of the manual. (that substitutes for the information)
The methods employed are those familiar to researchers. (more formal than The methods employed are the ones familiar to researchers.)
Hence your sentence may rewrited:
I need to appeal to "the one" who have purchasing power.
Sometimes we can use "THOSE" as a substitute for persons, animals or things:
Ex: There are sports facilities for guests. Those interested in golf can enjoy our eighteen-hole course.
(http://dictionary.cambridge.org/grammar ... hese-those)